All about the BOY


BOY Bondage Trousers by Graham Carr Jones licensed under CC BY-SA
BOY Bondage Trousers by Graham Carr Jones licensed under CC BY-SA


Graham Carr Jones bought these trousers from BOY LONDON on the Kings road  in 1978/79. The addition of a Tartan “bum flap” was inspired from Graham’s original bondage trousers bought in a shop near Brick Lane.

BOY LONDON was founded by Stephane Raynor and John Krivine in 1976 and became the go to place for cool kids, pop stars and pop artists to buy their BOY logo T-shirts and bondage gear.

“We just wanted to open a shop, call it BOY, start trouble”
Stephane Raynor. Source: Now or Never

During the 1980s the brand became linked to musicians including Boy George and the Pet Shop Boys which you can read more about in this Q&A with Stephane Raynor for Rolling Stone. 

This fun promo video from the 1980s shows that nothing can escape brand BOY.

“Everyone knew BOY was a joke,” says John Krivine. “But the kids from the suburbs were buying like mad.”  Source: Pretty Real 

In 2008, an original pair a BOY LONDON bondage tartan trousers and matching jacket was sold at a Christie’s auction for over £600.

The brand continues to be popular today with pop stars such Rihanna, Wiz Kalifa and Nicki Minaj all wearing the label.

Did musicians influence the way you dressed as a a teenager or the way you dress now?  

Where did you shop to recreate that pop star look?

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