This is a small snapshot of my Oasis postcard collection from the 1990’s.
These postcards were sent to fans announcing upcoming releases, limited editions and tour dates.
In any record purchased, there was a little card for you to send off with your details filled in, and I can remember the return mailing address even now; Alveston Place, Lemington Spa, Warwickshire!
For many years I had these framed, as to me, in this period, this was an extra piece of Oasis artwork and memorabilia, that felt a bit special.
It was always great coming home to one of these postcards on the doormat, certainly more exciting than the email notifications we get nowadays, something to be collected, not instantly deleted.
Ah, the good old school mailing lists…..!
The Britpop era was also the heyday of Blair’s ‘New Labour’, and nobody will forget Noel Gallagher and head of Creation Records Alan McGee attending a celebrity studded drinks party at 10 Downing Street.
One month back in 1997, instead of receiving a prized postcard, we were sent Labour party policies through the post.
I found out years later that a deal must have been struck between New Labour and Creation Records, for their Oasis mailing lists.
These were used to reach out to us, a legion of potential new voters.
After all, we had already seen our heroes supporting the cause.
Hats off to Alastair Campbell for a good piece of spin with that idea….the rest, as they say, is history!